Case Study: Pixel Federation boosts Puzzle Adventure installs and lowers CPI with AppAgent's Brand GamePlan™

Pixel Federation boosts iOS IPM by 38% with AppAgent

Pixel Federation, the studio behind the puzzle game Puzzle Adventure, faced a top-of-funnel drop and needed to know if a rebrand could generate enough revenue to meet management's expectations. Due to the high-stakes nature of the project, they sought an outside perspective and engaged AppAgent to conduct a one-off rebranding test using their specialized Brand GamePlan™ framework.

AppAgent executed a strategic rebranding test, conducting market research and identifying a new target demographic. They developed new creative concepts and used AI to efficiently produce all necessary marketing assets. The test resulted in the "Seoul Bookshop" concept achieving a 38% increase in iOS IPM and a 20% decrease in Android CPI, proving the new positioning had significant revenue potential. Despite the positive results, Pixel Federation ultimately reallocated resources to another project, but the test validated the strategic value of AppAgent's approach.

Pixel Federation