Case Study: Kuuhubb achieves a 50% win rate with fresh ad creatives from AppAgent

Kuuhubb boosts UA creative win rate by 50% with AppAgent

Kuuhubb, a Finnish company behind the popular Recolor adult coloring app, needed to introduce fresh user acquisition video creatives to complement their existing top-performing ads and avoid audience saturation. They partnered with the vendor AppAgent to develop new concepts that could rival their strong performance baseline.

AppAgent designed a series of video ads by combining competitor analysis, past performance data, and trend-driven formats. The solution focused on catchy intros, colorful animations, and copy promoting stress relief. As a result, AppAgent achieved a 50% win rate, meaning half of the new videos performed on par with Kuuhubb’s historical bests, providing scalable new assets for ongoing growth.

Kuuhubb