Case Study: Joyglitch triples monthly installs with AppAgent

Joyglitch triples monthly installs with AppAgent

The indie game studio Joyglitch was facing a challenge with their popular word puzzle game, Wordling. They needed to stop a decline in daily active users and determine if paid user acquisition could become a profitable growth engine for their title.

AppAgent implemented their Growth Program, which combined marketing analytics, predictive modeling, and app store optimization. The solution included optimizing UA campaigns on Google, Meta, and TikTok Ads based on early user value signals. AppAgent's strategic approach tripled monthly installs, increased effective media spending by 2.5 times, and doubled organic user volume from key markets, making marketing profitable within two months.

Joyglitch