Case Study: Gold Town Games achieves 100,000 profitable monthly players with AppAgent

Gold Town Games grows installs 400% with AppAgent

The customer, Gold Town Games, a Swedish game studio, faced the challenge of launching its first title, World Hockey Manager. They required a comprehensive go-to-market strategy, product advisory, and a user acquisition plan to ensure a successful release. To meet this challenge, they engaged the vendor AppAgent for its expertise.

AppAgent implemented a soft-launch strategy to validate key assumptions before scaling. Their solution included on-site product advisory and the development of predictive ROI reporting for financial forecasting. This approach allowed Gold Town Games to profitably acquire over 100,000 new players monthly and scale across multiple channels, resulting in a 400% increase in install volume with positive ROI.

Gold Town Games