Case Study: Etermax boosts ROAS and marketing margin with AppAgent's GamePlan™ audit

Etermax boosts marketing margin by 44% month-over-month with AppAgent

Etermax, the developer of the popular trivia game Trivia Crack, faced a growth plateau and LTV instability following recent updates. To identify new opportunities, they enlisted AppAgent to conduct a comprehensive GamePlan™ growth audit of their user acquisition, ASO, data, and creatives.

AppAgent delivered a prioritized growth backlog with 76 recommendations, including a new creative strategy and a focus on incrementality and marketing margin. By implementing these insights, Etermax improved their marketing margin by 44% month-over-month and saw a consistent increase in ROAS from their paid campaigns.

Etermax