Case Study: Hip2Save achieves stable, secure mobile apps with App Verticals

Hip2Save fixes 36 defects and reaches 99.4% crash-free sessions with App Verticals

Hip2Save, a major US deals and frugal-living publisher, faced a severe challenge with its failing mobile apps. The apps were receiving overwhelmingly negative reviews due to poor performance, crashes, and significant security vulnerabilities, which were damaging the brand's reputation with its most loyal readers. App Verticals was engaged to perform a technical audit and provide a rebuild and maintenance solution.

App Verticals conducted a comprehensive audit that mapped 36 specific defects from user reviews to the underlying code. They completely rebuilt both the iOS and Android apps from scratch, addressing critical security issues like cleartext HTTP traffic and implementing a proper layered architecture. This resulted in a crash-free session rate of 99.4%, the elimination of security gaps, and a return to stable, regular app releases. Through ongoing maintenance, App Verticals transformed the apps into a reliable platform, allowing Hip2Save to shift its focus from defect management to new feature development.

Hip2Save