Case Study: Coca-Cola achieves faster B2B trade ordering with App Verticals

Coca-Cola launches B2B trade platform with App Verticals, hitting 99.98% uptime and 1.2-second load times

The customer, Coca-Cola, faced a challenge in its UAE trade channel, where thousands of restaurants, hotels, and retailers relied on inefficient manual processes like phone calls and paperwork for ordering and account management. This created significant operational friction and coordination overhead. App Verticals was engaged to build a comprehensive digital commerce and account management platform to address this.

App Verticals developed a 92-screen B2B mobile platform in React Native, engineered for scale and performance. The solution included an AI assistant named Arwa, barcode scanning for reorders, and a complete self-service journey for buyers. The platform launched successfully with over 2 million peak users, 99.98% uptime, 1.2-second median load times, and a 45% improvement in user journey speed, effectively digitizing Coca-Cola's entire UAE trade channel.

Coca-Cola