Case Study: Budget University cuts first-week drop-off with App Verticals

Budget University cuts first-week drop-off by 41% with App Verticals

Budget University, an edtech platform focused on financial literacy, struggled with high user drop-off rates within the first week of use. Their abstract lessons failed to engage students, and the platform lacked interactive elements to practice money management skills. They partnered with App Verticals for mobile app development and LMS architecture to address these retention challenges.

App Verticals rebuilt the platform with guided learning pathways and interactive financial simulations to make lessons more tangible. They also implemented progress dashboards for both students and parents. This solution resulted in a 41% reduction in first-week drop-off, a 2.3x increase in weekly logins, and a 47% improvement in lesson completion rates, growing the platform to over 35,000 learners.

Budget University