Case Study: Al Rostamani Group builds six mobile-first websites with App Verticals

Al Rostamani Group launches 6 mobile-first websites with App Verticals

Al Rostamani Group, a major UAE conglomerate, faced the challenge of having a digital presence that did not properly serve its six distinct divisions, each with different audiences and conversion goals. Their outdated infrastructure lacked the mobile-first, CMS-managed, and high-performance sites needed for the UAE market. App Verticals was engaged to provide a custom web development solution to address this multi-site challenge.

App Verticals scoped and built six independent, custom WordPress websites, each tailored to its division's specific needs, including property listing management and multilingual support. The solution provided each team with CMS autonomy to publish content without developer dependency. As a result, App Verticals delivered six fully functional, mobile-responsive sites, making 31 exchange branch locations discoverable and achieving sub-3-second load times to significantly reduce bounce rates for the Al Rostamani Group.

Al Rostamani Group