Case Study: 5miles unifies its marketplace across web and mobile with App Verticals

5miles rebuilds 4 platforms and cuts categories from 107 to 11 with App Verticals

The customer, 5miles, an app-first local marketplace, faced a challenge with its fragmented web platform that lagged behind its app. The website, built on an outdated tech stack, provided a poor user experience with full-page reloads for filters and a convoluted category structure. They enlisted App Verticals to rebuild and unify their four separate platforms.

App Verticals implemented a solution by first conducting a deep analysis of the existing codebases before designing a single, unified design system and a consolidated taxonomy. They rebuilt the desktop web, mobile PWA, iOS, and Android applications to be consistent and performant. The results for 5miles included a streamlined experience, a reduction from 107 to 11 categories, and the preservation of ad revenue through eight predefined placements, all shipped in a single phase.

5miles