Case Study: Wargaming achieves 35% more app impressions with App Radar

Wargaming’s World of Warships Blitz Drives Up App Impressions by more than 35%

Wargaming partnered with App Radar to improve the visibility of World of Warships Blitz across multiple app store markets. The game already had strong performance in some locales, but many of its App Store and Google Play listings were only partially localized, limiting growth in competitive countries like Spain, Russia, Korea, and Japan.

App Radar used its Audit, Strategy & Implementation services and a targeted ASO approach across 12 localizations, optimizing metadata with translated high-potential keywords while keeping the brand name unchanged. The result was an average 35% increase in app store impressions, including a 73% lift in Spain and a 91% increase in Turkey, with some locales seeing gains of up to 90%.

Wargaming

Raymond Cheung

Senior User Acquisition Manager