Case Study: SUPER RTL Achieves 50% Higher TTR and Lower CPI with App Radar Custom Product Pages

How we scaled and decreased acquisition costs using Custom Product Pages

SUPER RTL, the German television network behind the TOGGO app for children and teens, wanted to scale Apple Search Ads acquisition without letting costs rise too quickly. While brand keywords performed well, generic keywords tied to partner content such as Nickelodeon were limited by low tap-through rates, making it hard to drive more installs efficiently. App Radar was brought in to help improve performance using Apple Search Ads and Custom Product Pages.

App Radar created Custom Product Pages tailored to Nickelodeon-related searches, matching the ad creative more closely to user intent. This lifted tap-through rate by more than 50%, enabled a 100% increase in budget scaling, and reduced average CPI by 65%. As a result, SUPER RTL was able to push non-brand campaigns further and generate significantly more app acquisitions at a lower cost.

SUPER RTL

Jonas Spathelf

SUPER RTL