Case Study: Ironhide Game Studio achieves 300% install growth with App Radar ASO services

How we 3X-d installs for the biggest Tower Defense Game

Ironhide Game Studio, the team behind the popular Kingdom Rush tower defense games, wanted to grow their apps organically but had a small marketing team and little prior ASO experience. They turned to App Radar for support, starting with a Full-Service ASO approach that also included consulting and software access.

App Radar handled ongoing app store optimization for Kingdom Rush, Iron Marines, and Kingdom Rush Vengeance, including monthly ASO updates, app store visual feedback for A/B testing, reviews and ratings support, and hands-on consulting. The results were strong: Kingdom Rush saw a 300% increase in installs, paid titles grew by 110%, keyword rankings improved significantly, and Ironhide reported a 1000% ROI from App Radar’s services.

Ironhide Game Studio

Paula Bentancur

Head of Marketing