Case Study: Spicy Sparks boosts German app installs with App Radar

How to boost app store installs in the German market with excellent user acquisition strategy

Spicy Sparks, the studio behind the eSound music streaming app, wanted to improve user acquisition and organic growth in key markets, especially Germany, where the app already had some installs but its ASO and metadata were not fully optimized. They partnered with App Radar to strengthen both app store optimization and user acquisition for the mobile app.

App Radar built a 5-step strategy covering keyword targeting, market analysis, metadata optimization, paid user acquisition, and A/B testing of creatives. After updating the App Store and Google Play metadata and running campaigns, eSound saw strong gains in Germany: Google Play store listing visitors from Search rose by 80%, installs increased by 18.5%, and installs from long-tail keywords grew by 19.47%; on the Apple App Store, installs from Search increased by 7.3%.

Spicy Sparks

Marco Fontana

Chief Executive Officer