Case Study: Monkee achieves 30% higher install-to-register conversion with App Radar

How creative iterations increased the conversion rate from installs to registers by 30%

Monkee, a savings and cashback app from a Tyrolean start-up, needed help growing its user base in a highly competitive finance app market while lowering install costs and increasing registrations. App Radar supported Monkee with paid user acquisition and ASO across Apple Search Ads, Google Ads, Meta Ads, and TikTok Ads in Austria and Germany.

App Radar focused on creative ad iterations, testing different concepts such as “Hopes & Dreams” and “Tangible benefits,” plus app walkthrough videos and animated banners based on app screen recordings. By continuously A/B testing visuals, messaging, and formats, App Radar increased Monkee’s in-app conversion rate from installs to registrations by 30%, while also driving +79% CTR and +289% budget scaling.

Monkee

Martin Granig

CEO & Co-Founder