Case Study: ThinkUp achieves 76% higher ROAS and 53% more installs with App Growth Network

ThinkUp boosts ROAS by 76% with App Growth Network

ThinkUp, an affirmations app, faced intense competition in the health and wellness category. They partnered with App Growth Network to increase app installs through advanced Apple Search Ads (ASA) optimization, justify ad spend by boosting return on ad spend (ROAS), and grow their keyword rankings through app store optimization (ASO).

App Growth Network developed and implemented a comprehensive ASO strategy and optimized ThinkUp's ASA campaigns. This solution resulted in a 76% increase in ROAS, a 53% increase in app installs, and a 30% decrease in cost per acquisition (CPA). The vendor also increased ThinkUp's ASO score to 100% and doubled the number of keywords the app ranked for.

ThinkUp