Case Study: Portable North Pole achieves 220% more app downloads and 6x ROAS with App Growth Network

Portable North Pole boosts app downloads 220% with App Growth Network

Portable North Pole, a Christmas app providing personalized videos and calls from Santa, faced the challenge of launching and scaling high-performing global campaigns to acquire new users in over 20 countries and 4 languages. As a seasonal business, they needed to achieve their target Return on Ad Spend (ROAS) immediately at the start of the winter season while also battling a surge of new competitors. App Growth Network was tasked with meeting these goals and maintaining a stable customer acquisition cost.

App Growth Network implemented a comprehensive solution involving a detailed analysis of past campaigns, the creation of an automated dashboard, and the execution of hypothesis-driven Google and Facebook Ads strategies. They also leveraged Apple Search Ads automation and best practices for keyword research and campaign structuring. This resulted in a 220% increase in app downloads and a 6x ROAS at the campaign's peak, while also scaling the budget by 100% and acquiring over 1 million new users globally in just three months.

Portable North Pole