Case Study: Franki achieves lower CPI and higher installs with App Growth Network’s user-generated content strategy

FRANKI boosts CTI 25% and cuts CPI 60% with App Growth Network

Franki, a mobile platform for user-generated reviews of local venues, partnered with App Growth Network to build brand awareness and reduce user acquisition costs in key markets like California and Texas. Their challenge was to develop a solid digital strategy for paid social media that would drive app installs more efficiently.

App Growth Network implemented a new Facebook advertising strategy centered on user-generated content and shifted the campaign's optimization to focus on signups. This approach resulted in a 60% decrease in cost per install, a 25% increase in click-to-install rate, and a 40% decrease in signup cost per action for the client.

FRANKI