Case Study: Doist’s Twist boosts downloads by 104% with App Growth Network’s App Store Optimization

Doist increases Twist downloads by 104% with App Growth Network

Doist, the company behind the team communication app Twist, faced the challenge of increasing its app's visibility in a crowded market. Its name was associated with gaming apps, making it difficult to rank for relevant keywords on app stores. Their goal was to boost organic downloads in key countries like the United States, Germany, and France. To address this, they partnered with the vendor App Growth Network for App Store Optimization (ASO).

App Growth Network implemented a two-pronged ASO strategy. They used a mid-tail keyword approach to help Twist rank higher for branded and relevant terms. They also executed a localized keyword strategy for the German and French markets to target high-demand features. This solution dramatically increased app visibility, leading to a 104% overall increase in downloads. Specific results also included a 200% increase in iTunes app visibility and a 41% rise in organic iOS downloads in the United States.

Doist