Case Study: Color Collab achieves 96% more Google Ad installs with App Growth Network

Color Collab boosts Google Ad installs 96% with App Growth Network

Color Collab, a free digital coloring book app in the Casual Games category, faced tough global competition from established apps. They hired App Growth Network (AGN) to help with their global launch strategy, aiming to build awareness, increase app installs, grow their daily active users, and improve their app retention rate.

App Growth Network implemented a comprehensive solution involving Google UAC and Facebook ad campaigns, user behavior and funnel optimization, and global App Store Optimization (ASO) strategies. AGN identified more effective audience targeting, replaced static ad assets with video, and used data analytics to increase user engagement. As a result, AGN grew Color Collab's Google Ad installs by 96% while decreasing cost-per-install from $0.86 to $0.29, increased their Android user base by 61%, and increased the number of users creating art by 43%.

Color Collab