Case Study: Thirstie achieves 10x faster white label onboarding with Apostrophe Assembly

Thirstie Improves Onboarding Speed by 10x with Apostrophe Assembly

Thirstie, an ecommerce company connecting beverage alcohol brands directly with consumers, needed a CMS and white-label storefront solution that could support a highly regulated market. After considering build-vs-buy options and evaluating several alternatives, Thirstie chose Apostrophe Assembly to enhance its proprietary e-commerce API and manage multiple branded online stores.

Apostrophe helped Thirstie implement Apostrophe Assembly as a cloud-hosted, multisite low-code platform for reusable themes, custom components, and compliant storefront management. The result was more than a hundred branded storefronts launched in under six months, new storefronts spun up in about a week instead of months, and a 10x improvement in customer onboarding speed.

Thirstie

Maxim Razmakhin

Co-founder