Case Study: Michelin boosts global web performance with ApostropheCMS and Astro

Michelin boosts organic audience by 56% with Apostrophe

Michelin, a global leader in mobility, faced challenges with its growing digital ecosystem. The complexity of managing over 300 websites across dozens of brands and 50+ languages led to friction in their frontend development and a need for a more modern, component-based architecture. To address this, Michelin partnered with ApostropheCMS to modernize their stack and improve both developer and editor experiences.

ApostropheCMS implemented a headless solution integrated with the Astro framework and Svelte for building components. This new architecture provided the flexibility and performance Michelin required. The results were significant, including a 56% increase in organic audience, a 12.5% improvement in lead conversion rate, and a 75% uplift in total lead volume, demonstrating the solution's measurable business impact.

Michelin