Case Study: Kimpton Hotels achieves streamlined management of 60+ sites with Apostrophe Assembly

Kimpton Hotels - Customer Case Study

Kimpton Hotels, part of InterContinental Hotels Group, operates 60+ unique boutique hotels and restaurants, each with its own brand and website. Facing a sunsetting CMS and a need to reduce developer dependence and labor, Kimpton selected Apostrophe and its Apostrophe Assembly product to simplify site management and keep sites on-brand.

Apostrophe implemented Apostrophe Assembly — a cloud-hosted, multi-site platform with a visual site builder, role-based publishing workflows, and integrations for menus, reservations, Mailchimp and translations, plus themed templates from partner P’unk Avenue. The result: Kimpton migrated its 60+ sites (in batches of 4–5), empowered marketers to make updates without developers, shortened migration and development timelines, removed hosting risk, and delivered consistent, on-brand websites with a stronger guest-facing experience.

Kimpton Hotels