Case Study: Toyota Gazoo Racing achieves a faster go-to-market website launch with ApostropheCMS and Alt Studios

How Alt Studios pushed the limits and delivered early on a go-to-market site deadline for Toyota Racing

Alt Studios, a South African marketing and development agency, was hired by Toyota to create a new go-to-market web experience for Toyota Gazoo Racing South Africa on an extremely tight deadline. The existing platform no longer reflected the brand’s values, and the project scope called for a lean static site without a CMS. ApostropheCMS was the product used to help deliver the work.

Alt Studios used its ApostropheCMS boilerplate and reusable component library to build the site quickly while staying aligned with Toyota’s global brand. By leveraging Apostrophe’s in-context editing and component reuse, the team cut development time by 50% and delivered a production-ready solution early, giving the racing team an easy-to-manage platform with better content autonomy and lower ongoing development effort.

Alt Studios

Nick Bester

Head of Technology and Development