Case Study: Census achieves higher data quality and lower GTM costs with Apollo

Why Census Replaced ZoomInfo + Outreach with Apollo

Census, a fast-growing reverse ETL company, was using ZoomInfo and Outreach alongside its CRM to run outbound sales, but the stack created training headaches, manual lead workflows, and unreliable data. The team needed a simpler, more accurate way to find, enrich, and contact prospects as they built out their go-to-market motion.

Apollo replaced ZoomInfo and Outreach with an all-in-one sales intelligence and engagement platform, combining contact data, enrichment, dialing, and sequencing. Census saw 50% more email addresses, 400% more phone numbers, better data quality, and 64% cost savings, while also simplifying the migration and expanding Apollo to the broader GTM team.

Census

Sylvain Giuliani

Head of Growth and Operations