Case Study: Superside achieves 5x ARR growth and unified GTM operations with Apollo

Superside unifies 130 reps and grows ARR 5x with Apollo

Superside, a company that provides creative services, faced the challenge of scaling its go-to-market operations from $16M to $75M in ARR. As it grew, its 130 reps were using multiple fragmented tools for prospecting, enrichment, and sequencing, which created data silos and inefficiencies. Superside's RevOps team, led by Andreas Drakos, needed to consolidate these processes and safely embed AI into the workflow without losing control.

The company implemented the Apollo platform to serve as a unified system for its entire commercial team. The solution consolidated prospecting and enrichment, provided real-time lead routing, and integrated with other tools via a strong API. Using Apollo saved BDRs over two hours per day, provided a single data stream for reporting, and supported the company's 5x ARR growth. Apollo served as the connective tissue that enabled efficient scaling.

Superside