Case Study: Popl achieves 99% email coverage on badge scans with Apollo

Popl reaches 99% email coverage in 3 seconds with Apollo

Popl, a leader in event lead capture, faced the challenge of outdated and slow lead capture processes at trade shows. Traditional methods involved waiting days for a list of leads, which often contained stale data and lacked context from the initial conversation. To build a new in-person go-to-market product, Popl needed a data provider that could deliver fast, accurate, and reliable contact enrichment. They turned to the data from Apollo, a platform their own team had already been using successfully for outbound prospecting.

By integrating Apollo's data into their platform as a tier-one provider, Popl was able to enrich scanned badge and business card information in real time. Apollo provided highly accurate and verified email data, which Popl combined with its own AI agents to fill in missing information. This solution delivered a CRM-ready contact record in just three seconds. The results were significant: Popl scanned over one million event badges and achieved 99% email coverage, enabling their customers to follow up with leads while conversations were still fresh.

Popl