Case Study: Smartling achieves 10x sales productivity with Apollo AI

How Smartling 10x'd Rep Productivity with Apollo's AI Power-Ups

Smartling, a language translation and localization company, needed a better way to support outbound prospecting as it expanded into new markets beyond big tech. Its BDRs were spending too much time on manual research to understand prospects, industries, and intent signals, making it hard to scale personalized outreach efficiently. Apollo provided the AI Power-ups feature within its GTM platform to help solve this challenge.

With Apollo’s AI Power-ups, Smartling automated contact- and account-level research by pulling insights from Apollo data, LinkedIn, and web content, then feeding those findings into CRM records and outbound sequences. This reduced manual research, improved targeting and personalization, and helped Smartling’s BDRs send 10x more personalized emails, significantly increasing rep productivity and growth.

Smartling

Kyle Martinowich

Sales Director