Case Study: Noble achieves 10% conversion and 80-90% enrichment coverage with Apollo

How Noble Built a 10% Conversion Rate Engine on Apollo's Data Foundation

Noble, a company helping brands appear in AI search results, needed a reliable way to identify the right content decision-makers at publishers. Because there wasn’t a universal database for mapping websites to the people who control content mentions, Noble faced a major prospecting challenge and would have had to do a huge amount of manual work without better data.

To solve this, Noble used Apollo’s Enrichment API, Waterfall Enrichment, and AI Research to power a scalable outreach engine with personalized messaging. Apollo helped Noble achieve 80–90% enrichment coverage, improve match rates by 5%, drive 3x higher positive reply rates, and reach a 10% conversion rate from cold contact to confirmed publisher agreement, while processing about 10,000 personalized contacts per month and scaling toward 200,000.

Noble

Joshua Budman

Co-founder & CTO