Case Study: Mutiny Achieves 200%+ More Outbound Revenue with Apollo

How Mutiny Increased Outbound Revenue by 200%+ with Apollo

Mutiny, an AI-powered personalized marketing and sales platform, needed a better way to unify its outbound process as the team grew and pushed upmarket. Before Apollo, the team was juggling contact data, email automation, and a disjointed CRM, which limited visibility into outreach performance and made it harder to scale consistent follow-up with inbound leads.

Using Apollo’s sales platform, Mutiny centralized contact data, Salesforce, and sequencing in one workflow, with pre-built sequences and trigger-based workflows to streamline outreach and follow-up. The results were strong: outbound revenue increased by 200%+ in 90 days, open rates rose by 70%, and almost 40% of closed-won revenue now comes from outbound, helping Mutiny more than double outbound-sourced pipeline.

Mutiny

Liam Goldfarb

BDR Manager