Case Study: Iru Increases Meetings by 20% with Apollo

How Iru's GTM Team Increased Meetings by 20% with Apollo

Iru (formerly Kandji) faced a messy, disconnected prospecting process, with reps jumping between Outreach, ZoomInfo, Chili Piper, and Gong and dealing with fragile integrations, inconsistent data, and wasted time. The team needed a cleaner, more trusted GTM workspace, and turned to Apollo to replace its scattered sales tools.

Apollo consolidated Iru’s motion with Apollo Conversations, Sequences, Enrichment, and inbound routing, all connected to HubSpot. This created a “prospecting flywheel” that streamlined outbound and inbound work, helped recover partial form fills, and saved about 5 hours per rep each week; the company also saw a 20% increase in meetings booked and roughly 20 extra meetings per month from automated follow-up.

Iru

Allan Ramsay

Head of GTM Experience