Case Study: Instabug doubles meetings booked with Apollo

How Instabug 2x'd Meetings Booked with Data-Driven Dialing

Instabug, a mobile performance company, needed to help its 15-person sales team book more meetings with the right leads while overcoming low connect rates, high bounce rates, and an inefficient dialing process. Using Apollo for prospect data, the team was struggling with suboptimal contact quality that made cold calling a major time sink.

By switching to Apollo as their official data source and pairing it with Nooks’ dialer, Instabug improved call efficiency and prospect quality at the same time. Apollo helped reduce bounce rates and improve targeting, while the combined Apollo + Nooks workflow doubled call volume, increased connect rates from 5.5% to 8%, cut bounce rates from 5.5% to 2.5%, and put meetings booked on track to double quarter over quarter.

Instabug

Sayed Alesawy

Backend Lead