Case Study: GTM Ops Agency books 4x more meetings with Apollo Workflows

How GTM Ops Drives 4x More Meetings Using Automated Workflows

GTM Ops Agency, a revenue operations consultancy, struggled with inefficient and manual sales outreach. They were using multiple intent data sources to identify promising prospects but found the process of manually researching and personalizing messages for them to be incredibly time-consuming, adding dozens of hours of work per week without significantly improving conversion rates. They turned to Apollo and its Workflows automation product to solve this challenge.

By implementing Apollo Workflows, the agency automated its entire intent-based outreach process. The solution used conditional logic to trigger personalized, multi-channel sequences the moment a prospect showed buying intent. This automation saved the team 70 hours per week and reduced manual research and copywriting efforts by 80%. As a result, GTM Ops Agency achieved a 300% increase in SDR efficiency and booked 4x more meetings, with 75% of those meetings originating from their automated Apollo Workflows.

GTM Ops Agency

Jay Filiatrault

Founder