Case Study: Emerge Achieves 400% Pipeline Growth with Apollo

How Emerge Market's CMO Tripled Apollo Spend to Drive 400% Pipeline Growth

Emerge, a digital freight technology company, was struggling with a chaotic go-to-market tech stack that included multiple CRMs, enrichment tools, and outbound systems that didn’t talk to each other. As CMO, Ben Sanders needed a way to eliminate manual work, data inconsistencies, and uncoordinated outreach, so the company could scale sales and marketing more effectively with Apollo.

Emerge rebuilt its entire GTM motion on Apollo, using its unified CRM, Parallel Dialer, AI research, and enrichment capabilities to streamline calling, improve targeting, and personalize outreach. With Apollo, the team tripled spend on the platform and drove a 400% increase in net-new pipeline activity, turning Apollo into a mission-critical part of Emerge’s growth engine.

Emerge

Ben Sanders

Chief Marketing Officer