Case Study: Built In Boosts ACV and Win Rates with Apollo

How Built In Effortlessly Enriches 100k Accounts with Verified Data

Built In, a recruitment and employer branding platform, needed a scalable way to find, enrich, and prioritize leads across a huge Salesforce database of 100,000+ accounts. Managing enrichment with tools like ZoomInfo and LinkedIn Sales Navigator was expensive, so the team looked for a more efficient solution to support sales and marketing at scale. Apollo provided the verified data and scoring capabilities they needed, including automated account, lead, and contact enrichment.

By syncing Apollo with Salesforce, Built In was able to enrich 100k accounts daily with minimal manual work and use Apollo’s scoring engine to prioritize ideal accounts based on factors like industry, revenue, headcount growth, and technology fit. With Apollo, Built In saw a 10%+ increase in win rates and a higher ACV, while keeping enrichment affordable and hands-off. Apollo helped the team improve outbound efficiency and focus reps on the best opportunities.

Built In

Mark Turner

VP of Revenue Operations