Case Study: Ashby achieves 4x more meetings with Apollo

How Ashby Launched an Outbound Motion that Quadrupled Meetings

Ashby, an all-in-one recruiting platform, wanted to scale its outbound marketing motion without hurting email deliverability. The demand generation team was a one-person operation, and its initial approach with HubSpot Sequences quickly ran into inbox-placement and spam-flag issues.

Using Apollo, Ashby moved outbound sequencing into a platform with mailbox controls, pacing limits, better segmentation, and built-in technographic data. Apollo helped Ashby increase inbox placement from 62% to 96%, boost reply rates from 1.5% to 8.4%, raise open rates from 32% to 51%, and drive 4x more meetings, all while increasing email sends by 50%.

Ashby

Cole D'Ambra

Head of Demand Generation