Case Study: Aligned Achieves 40%+ Cold Call Conversions with Apollo

How Aligned Built a Data + Engagement Machine to Convert 40%+ of All Cold Calls

Aligned, a B2B SaaS company offering customer collaboration software, needed a better way to turn its strong content, inbound demand, and cold outbound efforts into pipeline. Before Apollo, Director of Sales and Business Enablement Saad Khan found that their existing tools weren’t able to centralize data, automate tasks, or support the kind of scalable PLG-driven outbound motion Aligned wanted to build.

Using Apollo, Aligned built a centralized GTM engine with dashboards, verified contact data, automated Sequences, inbound-to-outbound Plays, and A/B testing. The team used Apollo to identify and engage the right prospects, personalize outreach across channels, and sync data back to the CRM, resulting in more than 40% conversion on cold calls, an 80% contact match rate, and more than 5 hours saved per week.

Aligned

Saad Khan

Director of Sales and Business Enablement