Case Study: Coder Inc. achieves 50x ROI and saves 5+ hours/day with Apollo

Coder Inc. - Customer Case Study

Coder Inc., a venture development studio that builds web and mobile software for early‑stage companies, struggled with an inefficient outbound sales workflow—spending 5+ hours per day researching leads and testing data sources while trying to target high‑quality prospects. To scale beyond referrals and purchased lists, they turned to Apollo and its all‑in‑one platform to find better, faster ways to reach well‑fit clients.

Using Apollo’s lead generation, technology searcher, localized targeting, Company Research Summary and automated personalization, Coder Inc. built tailored account‑based flows that replaced manual research. The results were immediate: two deals worth $50k+ in the first weeks, 111 calls/appointments in the first month, over five hours saved per day, a 72% open rate, 24% reply rate, 8.5% appointment rate and an estimated 50x ROI with payback within weeks — all achieved through Apollo.

Coder Inc.

Brian Shields

Co-Founder