Case Study: BigCommerce achieves $35M in expansion capital with Apogee Results

BigCommerce wins $35M in expansion capital with Apogee Results

BigCommerce, an Australian startup transitioning to a North American SaaS ecommerce provider, faced the challenge of competing with established players while being underfunded and pre-venture capital. With few customers, little revenue, and a new website with minimal search authority, they engaged Apogee Results for SEO and paid digital media management to restart their search marketing efforts.

Apogee Results conducted a paid media audit, terminated mismanaged ad buys, and launched an aggressive SEO campaign targeting hypercompetitive keywords. Their strategy extended to social media, YouTube, and conversion optimization. The foundational work helped BigCommerce grow to 40,000 US clients and over 100 employees, achieving $21.3 million in US revenue. This success directly led to the company securing $35 million in expansion capital funding.

BigCommerce