Case Study: East Harlem Fellowship achieves 30% increase in member giving with Aplos Text-to-Give

East Harlem Fellowship Increases Member Giving By 30% Through Text To Give

East Harlem Fellowship, a 100+-member church in East Harlem, NY, faced a sudden fundraising challenge when COVID-19 halted in-person services. Sofia Alvarez, the church’s treasurer and executive director, needed a simple, efficient way for congregants to continue tithing during online worship.

They rolled out Aplos Text to Give—announcing the number during services, having the pastor demo setup, and adding a website notice and livestream banner. The result: member giving rose by 30%, 20% of active donors now give online, Text to Give represents 15% of overall giving, the average gift is $144, and gifts surged 160% in April versus last year’s monthly average.

East Harlem Fellowship

Sofia Alvarez

Executive Director