Case Study: Troll Co achieves 80% YoY BFCM growth with Aplo Group

Troll Co boosts BFCM revenue 80% YoY with Aplo Group

The customer, Troll Co., a company supporting blue collar workers, faced the challenge of needing significant revenue growth during the Black Friday Cyber Monday (BFCM) period after a volatile year that included a 50% YoY decline in customer acquisition. To address this, they partnered with the vendor Aplo Group for digital marketing services.

Aplo Group implemented a comprehensive strategy focusing on email, SMS, and paid ads across Meta, Google, and TikTok. Their approach included personalized email campaigns, segmentation for list health, and strategic budget allocation in paid channels to prioritize new customer acquisition. The results were an 80% year-over-year growth in BFCM revenue, with over 30% of revenue attributed directly to email and SMS. Aplo Group also profitably scaled the company's ad spend to six figures per day.

Troll Co