Case Study: Simple Kneads Gluten Free Bread achieves 10x spend growth with higher ROAS and profitability with Aplo Group

Simple Kneads Gluten Free Bread scales spend 10x while lifting ROAS and profit with Aplo Group

Simple Kneads Gluten Free Bread, a company delivering allergen-free sourdough bread, faced challenges with volatile ad performance and inconsistent scaling due to seasonal trends and insufficient creative testing. Their core issue was an inability to grow ad spend consistently while maintaining profitability on new customer acquisition. They partnered with Aplo Group for growth marketing services.

Aplo Group implemented a comprehensive strategy across paid ads and email/SMS marketing. For paid acquisition, they leveraged proven offers and creative, switched to a 7-day-click attribution model on Meta, and used historical data to time spend increases. For retention, they optimized automated email and SMS flows with personalized content and LTV segmentation. This solution allowed Simple Kneads to scale its daily ad spend by over 10x. In Q4 2023, the company saw year-over-year revenue increases of 46% in October, 56% in November, and 44% in December, while simultaneously increasing ROAS and profitability.

Simple Kneads Gluten Free Bread