Case Study: Iced Tea Aesthetics achieves 55% YoY growth with Aplo Group

Iced Tea Aesthetics scales profitably 55% YoY with Aplo Group

The customer, Iced Tea Aesthetics, an anime streetwear brand, sought to scale its e-commerce business profitably. Their challenge was a lack of a holistic growth strategy, particularly minimal email and SMS marketing funnels, which hindered their ability to drive high-profit sales. They partnered with Aplo Group to implement a data-driven approach.

Aplo Group's solution involved a full-funnel growth strategy. They revamped email campaigns with audience-specific humor and segmentation, and redesigned SMS campaigns to use GIF previews. For paid ads, they restructured campaigns for broader audiences post-iOS14.5. The results for Iced Tea Aesthetics included 55% YoY growth, a 50% increase in average order value, a 26% rise in SMS revenue, and stronger profitability, all achieved through Aplo Group's efforts.

Iced Tea Aesthetics