Case Study: Collection Prints achieves 112% growth in 60 days with Aplo Group

Collection Prints drives 112% growth in 60 days with Aplo Group

Collection Prints, a business offering affordable art prints and digital downloads, was growing but sought a more aggressive strategy for paid acquisition and email/SMS marketing to improve its cost per acquisition and scale effectively. They partnered with Aplo Group to manage these channels and better understand the key performance indicators needed for growth.

Aplo Group implemented a full-funnel approach, focusing on robust acquisition automations and campaign strategies for email and SMS, which were bolstered by resend tactics during the holiday season. For paid ads, they strategically increased ad spend and tested different account structures and creative types. As a result, Aplo Group helped Collection Prints achieve 112% year-over-year growth in the first two months, with a 249% increase in November email revenue and a record-breaking month with 228% month-over-month growth.

Collection Prints