Case Study: Broya achieves 124% YoY growth in new customer revenue with Aplo Group

Broya drives 124% YoY new customer revenue growth with Aplo Group

The customer, Broya, a consumable products brand, needed to build a sustainable and profitable growth plan ahead of the peak Q4 period. They partnered with vendor Aplo Group to manage their paid acquisition, creative strategy, and financial forecasting to scale new customer revenue efficiently while maintaining profit goals.

Aplo Group implemented a strategy focused on improving Meta ad attribution and increasing creative variety to scale spend. They used financial modeling based on historical cohort data to plan growth around retention and LTV. This drove a 124% year-over-year growth in new customer revenue for Q4 while maintaining consistent ROAS. Aplo Group later integrated email and SMS, which subsequently increased email revenue by 154% and SMS revenue by 311% year-over-year in January.

Broya