Case Study: Listerhill Credit Union accelerates digital growth with Apiture

How Listerhill Credit Union Used Pandemic-induced Digital Adoption to Propel Their Digital Innovation With Apiture

Listerhill Credit Union, a growing Alabama-based credit union serving about 100,000 members, needed to keep up with a sharp rise in digital engagement during the pandemic while continuing to expand its member base. With branches closed and more members relying on online and mobile banking, Listerhill turned to Apiture and its Xpress digital banking platform to support a better digital experience and new growth initiatives.

Apiture worked with Listerhill and partner Terafina to build a custom digital account opening and lending integration, enabling members to apply for loans and credit cards or open additional accounts through online and mobile channels, later extending the capability to in-branch staff as well. Apiture also delivered a new in-house mobile app experience, which Listerhill rolled out in June 2021 and received strong positive feedback on; mobile check deposit usage quadrupled since the start of the pandemic, underscoring the channel’s impact.

Listerhill Credit Union

Jenny Casteel

Director of Ecommerce