Case Study: Shine boosts small business accounting with Apiko

Shine grows mobile app adoption by 70% with Apiko

Shine, a fintech company providing accounting software for small businesses, faced a challenge with its mobile app Billy. The app was unstable, difficult to use, and only opened by customers a few times per year near tax deadlines, creating a negative user experience. To address this, Shine partnered with the vendor Apiko for software product engineering and mobile development to rebuild the application from the ground up.

Apiko rebuilt the Billy mobile app from scratch, integrating it with existing systems and Danish banking APIs. The new app automated workflows and brought core web functionality to mobile, encouraging users to manage their accounting in smaller, more frequent steps. This solution led to a 70% growth in the mobile app user base within the first 12 months, transforming Billy into a leading and frequently used accounting platform in Denmark and abroad for over 300,000 businesses.

Shine