Case Study: Virgin Voyages elevates personalized sailor experiences with Apigee

Virgin Voyages speeds personalized email campaigns 75% with Apigee

Virgin Voyages, an adults-only cruise line, sought to provide highly personalized experiences for its guests, known as "sailors," as it scaled its operations. Their challenge was to move beyond reactive service and anticipate individual needs to foster human connection and joy at a larger scale. To achieve this, they partnered with vendor Apigee and Google Cloud to leverage their AI and data analytics capabilities.

The solution implemented by Apigee and Google Cloud was Project Ruby, an AI intelligence layer powered by BigQuery and the Gemini Enterprise Agent Platform. This provided sailors with a personalized concierge service named Rovey and gave crew members an AI assistance tool. The results were significant, including a 28% year-over-year increase in sales from AI-assisted personalization and the ability to create personalized email campaigns 75% faster. Apigee and Google Cloud enabled Virgin Voyages to fundamentally shift its service model to be anticipatory, enhancing both sailor experiences and crew efficiency.

Virgin Voyages