Case Study: Viral Nation boosts brand safety and scans 15 years of content in 48 hours with Google Cloud Gemini

Viral Nation cuts infrastructure costs by 92% with Apigee

Viral Nation, a company that manages a global creator roster for influencer marketing, faced challenges with its previous technology partner. Their system was too slow to analyze historical social content for brand safety, couldn't handle their growing data volume, and had rising cloud costs. They needed a more scalable and flexible solution, leading them to partner with vendor Apigee's parent company, Google Cloud, and utilize its Gemini and Vertex AI services.

The solution implemented by Google Cloud used Gemini to power Viral Nation's Secure platform, enabling rapid analysis of text, video, images, and audio at scale. This allowed them to monitor 86,000 channels daily and scan 15 years of content in just 48 hours. The results were significant: a 92% reduction in infrastructure costs, a 70% reduction in required in-house engineering resources, and a major reduction in brand risk through improved analysis.

Viral Nation