Case Study: The Estée Lauder Companies achieves personalized fragrance recommendations and higher conversion with Google Cloud's AI Scent Advisor

The Estée Lauder Companies doubles conversion for Scent Advisor users with Apigee

The Estée Lauder Companies and its brand Jo Malone London faced the challenge of translating the highly personal, sensory experience of in-store fragrance consultation to the digital world, where customers struggled to confidently select scents online. To bridge this gap, they partnered with vendor Apigee Google Cloud, utilizing its Gemini models and Gemini Enterprise Agent Platform.

The solution implemented by Google Cloud was the Jo Malone London AI Scent Advisor, an AI-powered conversational agent that maps customers' natural language descriptions to expert olfactive taxonomy to provide personalized fragrance recommendations. This digital recreation of the in-store experience doubled conversion rates for users of the tool and significantly improved overall customer satisfaction.

The Estée Lauder Companies